
Issue 53
Nov/Dec 2009
Welcome to the bumper issue of Costa Life. We wish you all a very merry Christmas and a happy New Year
| Costa Life Clients | |
| Company Name: | Flor Valentin |
| Business Type: | Garden centre |
| Proprietor(s): | Janne Valentin Lassen |
| Address: | Centro Idea |
| Carratera de Mijas kn3 | |
| 29650 Mijas | |
| Telephone: | 951 311 086 |
| Mobile: | 669 061 234 |
| E-mail: | info@florvalentin.es |
| Website: | www.florvalentin.es |
"Don’t worry - be happy!" Buy plants!
The owner of the florists Flor Valentin, Janne Valentin Lassen, has just returned home from the world’s largest plant fair in Essen (Germany), where the trend for 2009 provided lots of new ideas and suggestions for how plants will be able to combat the present gloomy atmosphere during the course of the year.
Plants have been part of interior design for a long time. Therefore, the Northern European gardeners will also carefully follow the fashion and how these times are influencing our desires and the messages for the 2009 trend are clear: We will look for glimmers of hope in all of this talk of depression and financial crisis that can be quickly acquired and are enjoyable and life-affirming.
When the financial crisis results in major purchases for the home being put on standby, there will be a focus on the small things that can give us feelings of renewal and change.
For a number of years the plant industry has collaborated with trend researchers on an annual basis in order to develop a range that matches the trends present within society and in 2009 four different directions of style will influence our choice of clothes and design. The Northern European gardeners were ready with ideas for how plants could be used in the different trends.
‘‘Don't worry - be happy!’’ is the motto for spring’s plant trend. This is both an escape from all talk about the financial crisis and a jazzing up of the grey, white and black universe of modern homes. Plants and the way in which they are used are both small glimmers of hope in our everyday lives. Simply placing some optimistic plants in the dog’s colourful food bowl will create colour, surprise and a cheerful atmosphere. Coloured plastic mats with amusing messages and naive decorations filled with plants arranged as ‘‘mixed sweets’’. Everything is allowed and everybody can take part.
Examples of plants that match spring’s plant trends:
Happy Home
Argyranthemum frutescens, Bellis perennis, Campanula, Dahlia, Dianthus, Exacum affine, Gerbera hybrid, Helianthus annuus, Kalanchoe, Primula, Ranunculus hybrid.
Nor should we forget the festive seasons, now that spring will thankfully soon be upon us and Easter is just around the corner. At Flor Valentin you will find everything to adorn your home, your terrace or garden. With the new input gained from fairs, Flor Valentin would like to add a little more colour, a little more fun and a little more beauty to Easter and the working day.
Flor Valentin will be celebrating its second birthday on 24 March and will be celebrating with birthday bargains from Saturday 21 March until Saturday 28 March. The actual birthday will be celebrated with coffee and cakes in the shop. We hope to see old and new customers alike.
And remember, if you want a much-needed timeout from all the talk of financial crisis, a quiet moment, when nothing will disturb you, have a look around Flor Valentin and loose your self in our very special flower universe. ‘‘Don't worry - be happy!’’ buy plants…
We look forward to seeing you at Flor Valentin.
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